Our Story

Welcome to Ioche, a brand that embraces the complexity of identity and the emotions that come with it. Ioche stands for "the anxiety of being an individual," a feeling many experiences but few have words to describe.

Our clothing seeks to create a space where people can explore who they are, express themselves authentically, and feel comfortable in their skin. Our guiding statement is simple yet profound: "Who am I if I'm not me?" This phrase encapsulates our mission—to empower individuals to embrace their authentic selves and build confidence in their identity. Beyond fashion, we are committed to making a difference.

We donate 10% of our earnings to underserved communities and those in need each month. Transparency is key to our mission, so we share the details of our donations on Instagram. 

Please stay connected with us to see where contributions are going and how we work to uplift others. Even if you can’t make a purchase from us, we encourage you to support these causes directly. Visit the donation links in our Instagram bio and join us in making an impact. Thank you for being part of Ioche—where identity meets expression and fashion fuels purpose.